KONECT INDIA is launching a second brand "LAUGHING BUDDHA CONSULTING" . LBC will purely consult on niche areas like Intellectual property rights, R&D(AR&D,FR&D),niche devices segments like Spine, Pulmonary Valves, Precision Ophthalmology,Oncology and the CRO sector.
LBC(Laughing Buddha Consulting) will usher a new freshness in these segments and will exhibit a never-seen-before consulting practices for the above segments.
Now ..why a second brand...well 2 reasons the first being a clear distinction in the consulting methodology for the segment and secondly..INNOVATION. one needs to constantly innovate. the lesson i learnt from NOKIA. iam a big fan of NOKIA(even now) but from numero uno a few years back to a state of groping-in-the-dark today,if one asks me.. why .. it would be INNOVATION(or lather lack of it). one needs to innovate not only the products but also the brand.a best example MICROMAX mobiles..
KONECT INDIA is purely a mass market brand(we will never dilute it), there were 2 options in front of us 1.we could have gone in to the niche segment with the brand KONECT INDIA 2. Not enter the niche segment at all.
We wanted to enter..no doubt about it.but with KI..not exactly..then we thought another entity-majority felt it would be a mistake(we still dont know if we got it right or we are doing a mistake)but then what is entrepreneurship if you dont take those chances. Then came WHAT NAME..many options were thrown in..KONECT,KONECT PLACEMENTS,KONECTing,etc. I was clear on one thing..NEW SEGMENT..NEW APPROACH,NEW IDENTITY..everything was new..so it will not have anything connected with the old brand(EXCEPT THE OWNER :) ). Hence a radically new name.
so we zeroed in on LAUGHING BUDDHA CONSULTING.
i have been told : its a funny name for a serious business
My contention : there is no business such as a serious business or a not-so-serious business.every business is business..depends on how you do it.
i have been told : do you think it will work ?
My contention : I don't believe in THINGS WORKING..i believe in MAKING THINGS WORK.
i have been told : Managing 2 brands is going to be difficult
My contention : Think creatively..it's great fun(that's why we don't have a serious name)
i have been asked : which crazy guy's idea is this
My contention : I just smile
i have been told : This crazy idea might just crack it
My contention : I just smile
A lot of interactions, lot of thought has gone behind this move.It perfectly suits our long term business plans. I certainly hope ..He has the last Laugh..LAUGHING BUDDHA CONSULTING:).
Watch this space for more.
Cheers
Vivek..
LBC(Laughing Buddha Consulting) will usher a new freshness in these segments and will exhibit a never-seen-before consulting practices for the above segments.
Now ..why a second brand...well 2 reasons the first being a clear distinction in the consulting methodology for the segment and secondly..INNOVATION. one needs to constantly innovate. the lesson i learnt from NOKIA. iam a big fan of NOKIA(even now) but from numero uno a few years back to a state of groping-in-the-dark today,if one asks me.. why .. it would be INNOVATION(or lather lack of it). one needs to innovate not only the products but also the brand.a best example MICROMAX mobiles..
KONECT INDIA is purely a mass market brand(we will never dilute it), there were 2 options in front of us 1.we could have gone in to the niche segment with the brand KONECT INDIA 2. Not enter the niche segment at all.
We wanted to enter..no doubt about it.but with KI..not exactly..then we thought another entity-majority felt it would be a mistake(we still dont know if we got it right or we are doing a mistake)but then what is entrepreneurship if you dont take those chances. Then came WHAT NAME..many options were thrown in..KONECT,KONECT PLACEMENTS,KONECTing,etc. I was clear on one thing..NEW SEGMENT..NEW APPROACH,NEW IDENTITY..everything was new..so it will not have anything connected with the old brand(EXCEPT THE OWNER :) ). Hence a radically new name.
so we zeroed in on LAUGHING BUDDHA CONSULTING.
i have been told : its a funny name for a serious business
My contention : there is no business such as a serious business or a not-so-serious business.every business is business..depends on how you do it.
i have been told : do you think it will work ?
My contention : I don't believe in THINGS WORKING..i believe in MAKING THINGS WORK.
i have been told : Managing 2 brands is going to be difficult
My contention : Think creatively..it's great fun(that's why we don't have a serious name)
i have been asked : which crazy guy's idea is this
My contention : I just smile
i have been told : This crazy idea might just crack it
My contention : I just smile
A lot of interactions, lot of thought has gone behind this move.It perfectly suits our long term business plans. I certainly hope ..He has the last Laugh..LAUGHING BUDDHA CONSULTING:).
Watch this space for more.
Cheers
Vivek..